What is Search Engine Optimization (SEO)?

search engine optimizationSearch Engine Optimization is an aspect of marketing that focuses on the increased visibility in the results of organic search engines. In summary, search engine optimization combines creative and technical elements so as to increase the awareness of a website on search engines, drive traffic to the website as well as improve the rankings of the website on search engines. Search engine optimization is also referred to as SEO and it has various facets to it. You may find that the words on the pages of your website as well as how often other websites link to you all have an effect on your SEO. At the end of the day, search engine optimization is all about structuring your website in a way that is easily understood by search engines.

When considering search engine optimization for your website, the aim should not be based on making it search engine friendly but also about making it user friendly. Before you decide to delve into the whole technical element of search engine optimization, it is important to understand the why of it as well as what would happen if your website does not have it. Take a look below for the answers:

Does my website require search engine optimization?

The simple answer to that question is yes it does but if you need a fleshy answer then go on reading. The truth is that there are three major commercial search engines in the world Bing, Yahoo and Google which is the biggest of them all. Web traffic that occurs is driven majorly by these search engines and although other forms of traffic can be generated by having a social media account, the search engines are the primary source of them. You find that when internet users need something, what they make use of is the search engines which redirects them to what they need. So whether your site provides information, content, products, you are bound to be featured but the problem is you might not be amongst the top rankings.

If search engines are so smart, then why can they not rank my site without the use of search engine optimization?

This is a question a lot of website owners tend to ask their SEO assistant. Even though search engines are smart, they are basically software that requires that human touch to help them along. You will find that yearly, the major search engines update their technology so as to improve results for users but this does not change the fact that when it comes to operation mode, they have their limits. If the right search engine optimization techniques are applied, then you improve your chances of attracting a wide range of visitors to your site constantly but if you apply the wrong ones, then your site might be buried so deep in search results that chances of visibility are reduced.

You want to gain more customers for your business, then you need more visibility on search engines, to gain more visibility on search engines, you need to boost your rankings so that your products and content can be viewed.

How to Find a Domain Name for Your Business

find domainIn a world where Dictionaries are updated every year, you would think that the act of finding a good domain name to aid in your business practices would be easy. The sad news is that over hundreds of millions of domains have already been registered meaning that there are certain names you would just have to give up hope on. For the budding business or the already established business needing to stretch its outreach, take a look at the following steps on how to find a good domain name:

Research

This is where you have to put your internet research abilities to the test as there is no better place to find out if a domain name has already been taken and also which ones are available. There are several places where you can locate domain names such as Sedo.com, BuyDomains.com and Domain Tools.com. They also offer you an alternative to certain names that are available. If you end up finding a name you like, then the next step is to open an account on a domain registration site like eNom.com and pay to register it.

Bring out your creativity

Just like everything in life that has its season and period where it trends, the same goes for the domain name. Nowadays, the simple one-word domain name is no longer fancied and this might be due to the fact that most of them have been snapped up or they are too expensive. This leaves you with no option but to try creating your own domain name. If you decide to use a name that is common, then it has to have an uncommon ending to make it stand out. You can go for certain tags or industry modifiers like: Group, Inc, Tech, Capital etc.

Have the right extension

In the world right now, there is the one popular extension that most people differ to when making use of their search engines and that is “.com”. Try as much as possible to get a domain name that has that extension as it makes it easier for individuals to search you out. Never be in a hurry to pay for a domain name to the extent that you settle for something like “.net” or a shortened or hyphenated version of your business name. If you do this, chances are customers might make an error and send out emails to the wrong domain address that has .com and you may very well lose your business to a competitor.

Make use of words that never grow old

Another way to find a domain name for your business is by making a list of simple names that define your business and its operations. You can also make it an industry based list as long as your business embodies what the names mean. To the names you have on your list, you can then go about adding unique words that stand out. For example, if your company sells nuts, you can decide to make use of an animal that loves nuts such as a “squirrel” and combine it with the evergreen word “nuts”. The result would be SquirrelNuts.com a name that is quite simple but still resonates well as a domain name.