This is a free analytic service based on the web. It produces results and statistics as well as provides basic analytical tools for the purpose of marketing and search engine optimization. To gain access to this service, all you need is a Google account. The background of this service can be traced back to 2005 when Google acquired Urchin Software Corporation and made use of its on Demand product as the basis for the Google Analytics.
Features of Google Analytics
The following are what you are likely to experience or come across when making use of this service:
- A set of data visualization tools that comprise of motion charts, dashboard and scorecards for showcasing changes in data.
- Different segments for subset analysis
- Email-based communication and sharing
- Other Google products such as Public Data Explorer and Website Optimizer are integrated
- The use of Google Analytics
The primary consumer for this tool is the small or medium scale retail website.
How to install Google Analytics
- The first step in installing Google Analytics is to create a Google Analytics account. To do this, you need a Google Account that is already connected to other Google services like Gmail, YouTube etc.
- Set up your Google Analytics account with the relevant information making use of your Google Account.
- You are likely to come across three steps when trying to sign in to Google Analytics but they are all for gathering information about your website.
- If you have a lot of websites, then you do not have to worry about creating multiple Google Accounts as Google Analytics provides you with the opportunity of ranking your websites according to importance. You can have several Google Analytics accounts with just one Google Account. You can also have several website properties with just one Analytics account. All you have to do is rank them so as to properly organize your account.
- To set up your Analytics account, there is no wrong way as your way is the only one that matters as long as it is organized the way you want it. The renaming of accounts or its properties can be done in future but you cannot move a website from one Google Analytics account and place it on another.
- In your Google Analytics settings, you have the option of configuring where the data for your Google Analytics is shared.
- Once you are done setting up your account, the next thing you have to do is to click on the Get Tracking ID button which brings about a popup window for the Terms and Conditions of using the service.
- Agree to the, then you are given a Google Analytics code which needs to be installed on every page of your website.
- Installation of this tracking code differs from one website to another. Certain websites have specific areas where headers and footer scripts are to be placed and you can choose to have your tracking code there.